Monday, May 25, 2009

Mazda To Celebrate MX-5’s 20th Birthday At Le Mans

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IT’S THE WORLD’S most popular roadster and one of Japan’s most successful exports. It also repopularised the drop-top sports car segment and spawned dozens of hairdresser jokes in the process. It’s the Mazda MX-5, and it turns 20 years old this year.

To celebrate Mazda will be holding a birthday bash at the 24 Hours of Le Mans on July 13 and 14, to which 200 MX-5 fans from across Europe will be invited. Partygoers will be wined, dined and offered a close-up view of the legendary race, which Mazda also lays claim to as the only Japanese manufacturer to ever score an outright Le Mans win.

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Attendees will also receive a commemorative plaque, polo shirt and a few other goodies, and a competition will be held to find “the most beautiful MX-5″.

Interested parties should head over to Mazda’s French website or contact their local MX-5 club to sign up for the event, which will cost a not-unreasonable €100 (AU$180).

With Mazda recently updating the third-generation NC MX-5 and an all-new version rumoured to be in the works, It’s probably safe to say the humble MX-5 will continue to notch up those birthdays.

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It’s successful formula of low-cost, high-enjoyment motoring has endeared itself to many an enthusiast. And, despite all of the ill-informed stereotyping that seems to follow it around, we can’t help but like it.