Thursday, June 4, 2009

2009 Peugeot 308 Touring Takes Awards At Australian International Design Awards


THE 2009 PEUGEOT 308 Touring Wagon has picked up two gongs at the Australian International Design Awards; one in the Automotive and Transport category, the other, the Wheels Automotive Design Award for Best Interior.

Presented by Standards Australia, the Awards recognise Peugeot’s efforts in blending good design, rigorous standards, quality manufacturing and innovative application.


The judges noted that the Peugeot 308 Touring featured “outstanding versatility with a highly functional seating configuration”.

The judges described the 308 Touring as a durable and versatile car, pointing to its interchangeable seating arrangements, storage, reliability, fuel economy and safety as contributors to the award.

The 308 Touring offers seating for five in standard form, but allows for two extra seats to be added to the rear. The key to the design of the seating arrangements, however, is that each seat in the second and third rows can be removed and re-positioned to suit the user’s needs, leading to over 50 possible seating configurations.


Dominique Monet, Regional Director for Australia and New Zealand for Automobiles Peugeot, believes the interior is a key feature in the success of the 308 Touring in Australia.

“The 308 is Peugeot’s best-selling car in Australia today,” he said.

“Clearly Australians are attracted to the style, quality and versatility of the European interior.

“Peugeot paid particular attention to ensuring that the 308 Touring offered an interior configuration that can be easily re-arranged to match the changing requirements of today’s car buyers.


“The Australian International Design Award gives Peugeot something else to celebrate in its 60th year in Australia.”